WordPress website maintenance

WordPress website maintenance is essential to ensure that your website remains secure, functional, and up-to-date. It is like your little garden that needs to be watered and weeded out. Most people think that when they design their website, that it. It is done.

But that should not be the case. At Data Axis Node, besides offering WordPress Designs, we offer WordPress website maintenance to those we host or those who host else where. In here, we discuss some of our services and steps we take to maintain your WordPress website. Off course you can do it yourself if you have time for it.

Updates

WordPress, themes, and plugins do get regular update. This can range from security to performance and usability updates. Getting these updates up-to-date does ensure your website free of vulnerabilities. WordPress updates often include security patches and bug fixes, so it is essential to stay up-to-date to prevent security breaches and website downtime.

When you login into the WordPress website, it is very easy to update the website. In rare occasions, these updates can cause your website to crash. Thus losing data you’ve collected over the long period of time. This brings us to another service we offer in the WordPress Website Maintenance. Which is backup. It is important to back up your website before these updates.

Back up

Backing up your website is crucial in case of a security breach, server crash, or any other unforeseen events. You can use WordPress plugins to schedule regular backups of your website, which can be stored on a remote server or cloud storage.

In our services, we offer onsite and offsite backups. Onsite backups are backups that are stored where the website is located. In a case where the server develop issues, even the backups can be lost. Offsite backups are located on a different location. It is much safer than onsite backup since the data can be retrieved and deployed on a different server. If at all the server of the website is damaged.

Offsite backup may be expensive because in implies sources for other resources specifically for backups.

Security

When your WordPress website begin to get popular, it becomes a target of attacks. The use of security plugins to monitor your website for malware, brute-force attacks, and other security threats it is very important. These plugins can alert you to potential security breaches and take preventive measures to secure your website.

Similary, it is very important to ensure that the SSL certificate on your website is always active. An SSL (Secure Sockets Layer) certificate is a digital certificate that encrypts data between a user’s browser and a web server. SSL certificates are used to secure online transactions, protect sensitive information such as passwords and credit card details, and verify the identity of a website. HTTPS means SSL secured whilst HTTP means unsecured.

On the 3rd of October, 2019 Google Chrome announced that it will gradually start ensuring that https:// pages can only load secure https:// subresources. They added that we’ll start blocking mixed content (insecure http:// subresources on https:// pages) by default. According to them, it will improve user privacy and security on the web, and present a clearer browser security UX to users. This means that if your website is not SSL secured, you lose out traffic to your websites.

Analytics

Website analytics is a process of collecting and analyzing data about website visitors and their behavior. Analytics tools can provide valuable insights into user behavior, traffic sources, conversion rates, and other metrics that can help website owners make informed decisions about their online presence.

Analytics measures traffic sources. That is knowing where your website visitors are coming from? Whether from search engines, social media, direct traffic, or referrals from other websites. Analytics also provide information about the demographics of website visitors and user behavior. These tools can track user behavior, including the pages visited, time spent on each page, and the actions taken on the website, such as clicks on links and forms submitted.

Having preview to all that data, it would help in decision making. Such as improving or directing more efforts in areas where the most traffic is coming from. There are several website analytics tools available. We help WordPress website owners implement these tracking tools on their website.

Optimization

A slow website can negatively impact user experience, website traffic and search engine rankings. Optimizing your website can be achieved through a variety of techniques. Firstly by compressing images, minimizing CSS and JavaScript, and using a caching plugin.

Secondly, with more users accessing websites from mobile devices, it’s essential to ensure the website is mobile-friendly and responsive. Website owners can optimize their website for mobile devices by using responsive design, optimizing images for mobile devices, and improving mobile page speed.

And lastly, Search engine optimization (SEO) which involves optimizing a website’s content and structure to improve search engine rankings and increase organic traffic. WordPress website owners can optimize their website for SEO by using relevant keywords, optimizing title tags and meta descriptions, and improving website structure and navigation.

Content

Google and many other search engines like content. Fresh content. At the approval of the WordPress website owner we publish or updated content on their website. Regularly updating website content is essential to ensure the website remains fresh, relevant, and engaging for users. Website content update can involve adding new blog posts, updating product descriptions, adding new pages, or updating website images.

Before updating website content, it’s essential to define your goals and objectives. Identify the target audience, the content topics, and the desired outcome, such as increased engagement, conversions, or search engine rankings. This can be done by conducting keyword research. It is essential to ensure the content is relevant to your target audience and optimized for search engines. By using keyword research tools, you can identify relevant keywords and include them in your content.

Monitoring

Website monitoring is the process of tracking and analyzing a website’s performance, uptime, and availability to ensure optimal functioning and user experience. Website monitoring involves using monitoring tools to track website performance metrics, identify issues, and resolve them promptly to minimize website downtime and user frustration.

These techniques can help quickly resolve any issues. Performance monitoring tools can identify performance issues, such as slow load times, and suggest ways to improve performance. Error monitoring involves tracking and analyzing website errors, such as broken links, 404 errors, or server errors. Error monitoring tools can alert website owners when errors occur, allowing them to resolve issues promptly.

Clean up

Website clean up can refer to the process of reviewing and removing any outdated, irrelevant, or unnecessary content or functionality from a website. Website clean up is essential to ensure the website remains relevant, engaging, and optimized for performance.

During the clean up we remove any unnecessary files, posts, plugins, themes and comments from your website to improve performance and reduce the risk of security breaches.

Support

Website support is an ongoing maintenance and technical assistance provided to WordPress website owners to ensure the website’s smooth functioning, security, and optimal performance. We deliver this support through chat, and email. The technical support involves providing technical assistance to WordPress website owners, such as troubleshooting issues with the website’s code, resolving website crashes, or fixing website bugs.

Conclusion

WordPress website maintenance is crucial to ensure the website remains secure, functional, and up-to-date. It involves several services such as updates, backup, security, analytics, optimization, content updates, and monitoring. These are the some of the services we offer to WordPress website owners.