Social Media Marketing in Zambia (Paid Campaigns & Growth)

Social Media Marketing focuses on paid campaigns and data-driven strategies that generate leads, calls, store visits, or sales — across Facebook, Instagram, X, LinkedIn and TikTok where appropriate.

What we do

• Campaign strategy & objective setting (awareness, leads, sales)
• Audience research and targeting (local, interest, lookalike)
• Ad creative and copy (A/B testing)
• Pixel & conversion tracking setup, landing page recommendations
• Ongoing optimisation and bid management
• Clear reporting on cost per lead, conversions and Return on Ad Spend (ROAS)

Pricing & campaign models

Important: Ad spend is billed separately to the platform. Our fees cover strategy, creative, setup and optimisation.

Starter Campaign — K1,500 / month + ad spend

• Campaign setup for a single objective (e.g., lead gen or traffic)
• 1–2 ad creatives, A/B testing, weekly optimisation
• Basic tracking & monthly report

Growth Campaign — K5,000 / month + ad spend

• Multi-adset strategy, retargeting setup, landing page recommendations
• 3–5 creatives, conversion optimisation, bi-weekly tuning
• Weekly performance updates and a monthly strategy call

Scale Campaign — K12,000 / month + ad spend

• Full-funnel campaign management with advanced retargeting and lookalikes
• Creative production management (video + static), CRO recommendations
• Daily optimisation and priority support
• Detailed reporting and ROI analysis

Add-ons

• Landing page design / A/B testing — quoted per page
• Video ad production — quoted per asset
• Conversion rate optimisation — quoted

Process & expectations

1. Campaign brief & Key Performance Indicators (KPI) agreement
2. Setup (pixel, audiences, creatives) and launch
3. 7–14 day learning phase, followed by iterative optimisation
4. Weekly/bi-weekly adjustments; monthly performance review

What success looks like: a predictable CPA (cost per action) and measurable ROAS. Results depend on audience, offer, creative quality and budget.

FAQs

Is ad spend included? No — you fund ad accounts directly; we manage and optimise.
How quickly will I see results? Paid traffic is immediate, conversion improvements come as campaigns optimise (typically 2–4 weeks to stabilise).
Do you run campaigns for small budgets? Yes — but smaller budgets affect learning speed and optimisation options. We’ll advise on minimum recommended spend during the brief.
Can you manage both organic and paid? Yes — we can coordinate management and paid campaigns for a unified strategy (bundled pricing available).

Start a campaign: Send a brief to info@dataaxisnode.com or WhatsApp +260 955 804 435 and we’ll provide a tailored media plan.